SMMCamp14 – The New Facebook

SMMCamp for Real Estate (Social Media Marketing Camp) is back:

Thursday April 12 at 12 Noon Eastern

As Always it’s online and free.

SMMCamp 14 will focus on What’s Up with the New Facebook and features 4 real estate experts who use Facebook to find new clients and close more business. Our experts will share how they’ve adapted to the new Facebook and will share their most successful tips and tactics.

This is a no fluff 3-hour workshop that focuses on tactics that work in today’s real estate market. Click here to view the list of speakers.

Register to the right ========>>>>>>>>

SMMCamp 14 Sponsors

We have a great list of sponsors for SMMCamp 14 -The New Facebook this Thursday April 12 at 12 Noon Eastern. Register to the right ====>>>>

The reason you should be excited by this news is because each sponsor has a special giveaway available to anyone who registers for SMMCamp. Click on their logos.

 

 

 

 

Why I Love My Social Media Experts (like Ross Hair)

I just returned from the Florida Realtor Convention and it was very interesting.  I actually had people come up to me and tell me that they follow me on Facebook,LinkedIn and on this blog.  It’s humbling to have someone recognize you by name and I feel honored.

I saw many friends I have known for a long, long time and met many new and wonderful people.  You just never know where connections will lead down the road. I spent as much time as I could with people who had questions on social media both face to face in the hallways or in the back of the room.  On Saturday I was the “expert” on Social Media in the Business Trends and Technology presentation, another honor and it has made my phone ring. Read more..

Getting Started in Video

Since I could record my very first video I’ve been a huge fan.

It’s not that I like the way I sound on camera, truth is nobody does.  It’s not that I like the way I look either – I like to say I have a face for radio.  I love video because nothing can get the message across better.  The emotion,  the tone of my voice, the  look in my eyes, all tell the story.  That’s the power of video and nothing short of Face to Face can compare to it.  That’s what draws me to video.

I might be know for building custom facebook  business pages, or wordpress blogs but a big part of how I make a living is by shooting high def, short format video for clients.

Back in the ’80′s I started shooting video on an old Sony that recorded directly onto a full sized VHS tape.  I thought I was the bomb when I moved to a new fangled Sony Hi-8.  I was rockin the analog at 560×480.  Then along came digital.  I worked my way up from one ProSumer camera to another.  If you weren’t shooting with the best quality glass and equipment you were making garbage video.  Plain and simple.

Then came the Flip.  I bought one of the first and it changed me forever. Read more..

Join “The Winner Takes It All” Club

This is a big week in real estate in Florida.  It’s ReBAR camp followed by the Florida Realtor’s State Convention. It will be a huge learning experience and I will come home totally psyched and tired in need of oxygen.

 

I hope that all readers here attend anything and everything possible wherever you live because things seem to change every day.  This is the perfect time to take any classes you have been too busy to take.  Many classes are discounted down because our boards understand money is tight. Search them out.

My state convention brings in the cream of the crop when it comes to social media advice.  I know most of them personally which is something else you should concentrate on doing.  Meet the experts, because in knowing them and reminding them you know each other, you can reach out to them and get answers to questions you may have. Read more..

Crossing the Generational Divide in Communication

I was asked to do a presentation to our local Rotary Club on social media networking, and when I asked what the median age of the group is, I was told late middle aged.  Yes, I rolled my eyes because I study generational public speaking/selling and I knew I was being thrown to the wolves and was about to be devoured.  Not only is this the age group that rolls their collective eyes at social media but we live out in the country where social media is thought of as evil if thought of at all.

Toyota knows this group – just watch their new commercial with the girl who has over 600 friends on Facebook and is thrilled her parents have 19.  They must be living a very boring life in her mind and she is thrilled she got them on Facebook.  They obviously did it for her to shut her up because the ad is all about the fun they are having driving all over the place in their new Toyota like middle aged party animals. Toyota understands generational communication.

I, myself, am a Baby Boomer with the brains and tech skills of a Generation Y person.  5 -6 years ago I had no desire to be where I am today, then I took a course in generational selling and I did everything I learned in that course. Read more..

What We Need to Learn from “Weinergate”

Let’s think about Twitter and how nice it is to be a happy little blue bird on a wire.

A month ago Anthony Weiner was one of those happy little Twitter birds.  He was tweeting away and he never stopped to realize that with one single send button his feathers could be plucked for good.  He was suddenly standing naked so to speak, or in actuality, all across the world wide web.

Now that all the excitement about Anthony Weiner has gone down (sorry couldn’t resist), I thought it was a good time to write about thinking before Tweeting.

Mr. Weiner’s downfall was caused because he chose to link some surprising pictures on his main Twitterfeed rather than send is as a private direct message.  He is not the only person to have ever confused the two choices. Read more..

Creating the Full Chain Reaction in SMM

 

I admit I borrowed this post from one I recently wrote for The Social Butterfly Media Marketing, sometimes it’s easier to do this than to re-invent the wheel.

My business is based on getting your social media marketing done as quickly as possible so you can be doing what you should be doing – in many cases that is selling.

I have been doing some type of marketing for over 25 years, and social media marketing since there was email.  Remember email?  There are so many SMM platforms available these days you feel like you are standing in the buffet line of the largest brunch in the world.  It is overwhelming – you are stuffed with ideas coming at you, sometimes you want to scream “No More!”

I know I have been there.

As SMM grew so did our business in real estate and now my business in sharing effieciency tips is growing even faster.

I watched SMM evolve over the years.  I have learned everything I know by trial and error and being in classes with the best in the business.

I have taken all that I learned and put it into a blender and out comes something highly palatable and digestable.  I have a way to make your SMM so efficient it could almost be done by a chimpanzee.  Notice I said almost.

I began with all the SMM sites even myspace.  I had to pare it down.  I now use Facebook for real, and Twitter and LinkedIn are done by that chimpanzee.

I do actually log in now and then to Twitter and LinkedIn but most of the time my posts. which are written by me,  are real but scheduled.  Then I take it all one step further and I link everything together.

I do one post and it goes everywhere I direct it to go even from my mobile device.  This gets better.  ALL of my blogs get distributed too – they are all linked.  I just need to hit the “publish” button and they are dispersed into outer space landing on their designated positions on other SMM platforms.

They go to LinkedIn also.  When I talk to a crowd about becoming more efficient I am serious.  I do all of this in under 60 minutes a day.  I blog, my blog links to LinkedIn, Twitter, and Facebook immediately as well as being picked up by 8 other blogging sites.  I Tweet and my Tweet goes to Facebook, LinkedIn and to 4 other micro-blogging sites.

Are you seeing how this can help your business and lighten your load?

Everyone wants to be linked to something good so talk to me and I will show you the good in linking.

Come on and fly with me.

Carole

Now get going and please while you are at it remember to do this too:

{Sign up for SMMCamp 9 on May 11 and learn how to use Facebook, LinkedIn, Activerain and Twitter to get more business - http://smmcamp.com}

Carole Sanek is a REALTOR in the Greater Tampa Bay area and Director of Marketing for Castle Dream Real Estate. Carole has been in real estate since 1995 in both Indiana and Florida.  She specialized in waterfront second-home sales in the panhandle for years and she and her husband now specialize in the international market in Florida.
Carole’s social media experience started with blogging 5 years ago, and has expanded into hosting multiple pages on Facebook, managing 4 Twitter accounts, LinkedIn and 4 other blogs besides being a contributing writer on Social Media Advocate.

Click Here to mail Carole Sanek

Follow me on Twitter

Social Butterfly on Facebook

 

 

What Social Networking is Not

Plain and simple social networking is not tit for tat chit-chat nor is it a substitute for real networking. 

It is so easy to sit and comment on Facebook, LinkedIn, on a blog etc., but how many of those comments lead you to a real introduction where you can see facial expressions and have a good exchange of ideas?

{Join me at SMMCamp 9 on May 11 – 4 expert speakers share their top 5 tips for getting business on Facebook, LinkedIn, Twitter and Activerain – http://smmcamp.com}

Don’t get me wrong, I believe in the importance of social networking sites.  I have gotten many great ideas from the groups I belong to, from friend’s posts, and from pages I have “liked”.  However there is still a missing piece, the lead or introduction I am looking for is not happening. Read more..

Compelling Content Rules

Bill Gates wrote about how “Content is King”.  In my humble opinion is “Content is the Supreme Ruler”.   Great content is what gets people to want to read your posts and/or your blogs.

When you are stuck in that dark place where words and thoughts will not gel in your brain your fingers suffer from paralysis.  They hover over your keyboard and you struggle to have a brain synapse that causes those words and thoughts to gel so you can post something intelligent.  We have all been there.  It’s frenzied activity.

Pretty soon your fingers cramp from being held in that position and you need help to bring them back to normalcy.

This is when you should take a detour.  By that I mean walk away from the computer and do something else.  Allow yourself to get distracted because when you are distracted many times new ideas form.

If all else fails, read someone else’s posts and/or blog and if you like what you see write your opinion about that and link your readers to that post.  There is nothing wrong with doing this now and then. Read more..

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